In You Doodle (as of 2014), I have two revenue streams from advertising: iAd and AdMob. I give a simple comparison of AdMob vs iAd below:
– Super easy to integrate (Add an ADBannerView or ADInterstitial, on iOS 7 it’s even easier with view controller properties and methods)
– Higher ECPM (revenue per thousand impressions) than AdMob. In You Doodle, my iAd average ECPM for the past two years is about 1.5$.
– Fill rate is poor, especially for Asia and Africa
– There is no way to track per app which Ads are performing better. Interstitials and banners are all lumped into one number. This is awful as it doesn’t let you track which ad views perform better in your app.
– The iAd reporting page in iTunes frequently goes down
– Amazing fill rate (I get around 99% on You Doodle and it’s downloaded in just about every country on Earth)
– Integrates with AdSense reports
– Create as many ad units as you want and track them individually
– Not nearly as good ECPM as iAd (I get about 1/3 the ECPM I do with iAds in You Doodle). My USA banner ads from AdMob pay between 0.1$ to 0.3$ ECPM and my AdMob Interstitials in the USA pay about 1.10$, which averages WAY less than my iAd ECPM.
– Requires integrating the Google AdMob SDK, which has had it’s history of crash bugs. Several versions of You Doodle required a quick patch release with a rolled back version of the AdMob SDK because of crashes in Google’s SDK.
If the iAd fill rate was closer to 100%, I would remove AdMob ads entirely, but until that happens, AdMob works as a good filler when iAd is unavailable.
*UPDATE* February 2015, Admob ECPM is 0.08, iAd is 1.6. AdMob is no longer worth having in my apps at this rate.
*UPDATE* January 2015, Admob ECPM is 0.15, iAd is 1.5 putting it 10x better ECPM than AdMob. Wow.
*UPDATE* July 2014, AdMob ECPM is around 0.3, iAd around 0.7 – very low…
*UPDATE* June 2014, my iAD ECPM has recovered to back to around 1.3 USD thankfully, we’ll see if it holds…
*UPDATE* April 2014, my iAD ECPM is dropping to around 0.75 and AdMob is hovering around 0.6. Not sure why, but this is a very interesting development…